Apr 15 2008
Welcome To 1975
Well, it certainly looks like we are entering a period of lovely “stagflation” where inflation goes up but where the economy goes nowhere (but down). I’m seeing costs go up across the board. Food is way up, gas is way up, shipping costs are up, postage going up (again), and my suppliers are raising prices. Heck, the difference between printed catalog prices (from less than 6 months ago) to now are huge. Tools that went for $77 are now $85. Other parts have jumped 20% and I just don’t see it getting better.
For the past 12 months, wholesale prices are up by 6.9 percent and core inflation is up by 2.7 percent, the biggest year-over-year increase in nearly two years.
The Labor Department reported Tuesday that wholesale prices rose by 1.1 percent last month, the largest increase since a 2.6 percent rise last November, which had been the biggest one-month jump in 33 years. Analysts had been expecting a much more moderate 0.4 percent rise in wholesale prices for the month.
This really sucks, because what I would have been able to sell at $25 now has to be priced at $30, or more. But what can I do? I can only absorb so much before I have to “pass on” the costs.
And that’s the next bubble we are beginning to see. Up to now, many larger companies have been trying to absorb the rising costs of fuel and raw materials. (This is a reason why my Kraft stock hasn’t been too hot, since it’s been absorbing too much cost, which eats away at any profits.) Now, we are at the point where they can’t absorb any longer. What do you see? Higher costs across the board.
In fact, I think that this core-cost bubble is a far bigger threat to the overall economy than the current banking/housing/mortgage bubble. I say this because rising core-costs affect everyone, and the less “disposable” income you have, the bigger the hit on your budget.
An aside: When you think of costs it’s important to think in terms of percentages. Saying a gallon of milk is $4 is not an effective measure. You need to see what the $4 gallon of milk costs you in relation to your overall income. Same goes for gas, housing, etc. We think that things “cost” more today than they did 50 years ago, but many things actually cost much less, when you look at it from a percentage standpoint. This is where housing has gotten completely out of control. Whereas before people would spend no more than 20% of their income on a mortage, now many spend far, far more. It used to be pretty typical for people to put 10 or 20% down on a mortgage. How do you put 20% down on a $400K house, even if you are making $100K a year? It’s possible, but requires a lot of fiscal fortitude.
I’ve talked in the past about how most recessions are self-made, with people worrying about what might happen instead of what’s really happening. The Motley Fool had a good writeup on why recessions can be good:
1. Recessions correct economic imbalances
Like it or not, our economy is not built to go on growing indefinitely without hitting any bumps in the road. Over time, excesses tend to build up in our markets, and these excesses have to be worked out for the economy to get back to a healthy, realistic, and sustainable rate of growth.2. Stock market drops that accompany recessions provide new opportunities
Since the stock market is one of the primary indicators of the health of the economy, recessionary periods are frequently accompanied by meaningful drops in our stock market. Though most people panic when they see the market heading into the red, what they don’t realize is that market downturns constitute a giant fire sale.3. It won’t last forever
It’s true. Recessions don’t last forever. The economy has lived through 10 recessions since World War II, and it has rebounded every single time. And although it may seem that there’s always another piece of bad news being trumpeted in the media, the average post-WWII recession has lasted a mere 10 months.
What scares me isn’t recession, it’s inflation. Recessions come and go, but inflation, like taxes, never seems to go away. It’s super easy to raise prices (and taxes) but it’s really damn hard to lower them.
Risky times usually illicit two different responses: Either hunker down or innovate. I have a feeling that a lot of people are getting into a “bunker” mentality, but I suggest taking the innovation route. Why? Because it’s a perfect time. While everyone else has their head in the sand you can be sweeping in and claiming new markets. You don’t make money by “doing your job”; you make money by being bold.
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