While scanning through the blogs today I saw the results of a survey. The survey asked what people would like robots to do for them. People wanted robots which:

• Clean the floors
• Clean the windows
• Clean blah blah blah

In other words, people wanted a maid.

What didn’t they want from a robot?

• Driving
• Helping children
• Keeping one company

If you were designing robots you’d take this and say “well, I guess I better make a robot maid” to which I would say “you’re out of your fucking mind”.

In other words: Ignore the results.

Why? Because a survey tells you what people are thinking about now, and the “now” is just about as useless as you can get. Honestly, how many people do you know — yourself included — who are visionary? Almost nobody.

Ask someone 10 years ago if they needed / wanted a web based video streaming service. Ask them about storing thousands of songs and applications on a phone. Ask then about a way to connect with old friends and play inane games hours on end. Would they want / need this stuff? Probably not.

That’s the point with innovation. If you follow the survey, you’ll develop a bunch of fucking robot vacuums. Instead, you should be developing for markets that don’t yet exist.

It’s not rocket science. Just look around you. What is more important to people — having a clean floor, or having someone to talk to? I’ll wager that most people would like a companion, human or robot, before they want a maid.