While taking a walk the other day we stopped into our local Randalls. (For those of you in Chicago, Randalls is like Dominick’s. HEB is like Jewel. We shop at HEB, but there is a cash machine in Randalls, and it’s on a walk route.) Anyhow, as we were getting cash, I looked over and saw this shopping cart full of packaged stuff.
At first glance, I thought it was one of those “closesouts / sales” carts filled with stuff the store wanted to give away. Then I thought, oh, it’s just the employees restocking. But then I realized that there was a purse in the cart and a college girl attached to it.
Here we were right next to the bakery and the fresh food aisle, looking into a cart filled with Lean Cuisine and other colorfully packaged diet foods. I felt a little bit sad.
I felt sad for a couple of reasons. First, because this young lady thought that she needed to diet. (We’re in Austin, folks. Land of the slim UT student and hippies that eat tree bark.) Second, that her food options consisted of nothing but pre-processed “diet” crap — most of which I believe does you more harm than good. Third, because I knew that she was likely choosing this stuff because she didn’t know how to cook.
Damnit! There are so many good foods out there. So many delicious options. So much healthy stuff. We live in a land of plenty, where we can get a fresh-whatever-whenever, and yet people were choosing packaged junk.
And don’t give me that “it’s convenient” bullshit. I can make a fresh — from scratch — skillet pizza in the time it takes you to unbox and cook that frozen monstrosity. I know I’m being harsh, but you can make from-scratch meals without a lot of hassle.
The key is organization and a depth of cooking knowledge, and that’s where people have problems. They roam around grocery stores without lists, let along the uber-anal lists I use. They don’t plan meals (though, truth be told, nor do I, much). They don’t know how raw ingredients can be used in multiple meals. They end up, like many of us, buying that stupid vegetable that’s only useful in one meal (I’m talking to you, okra).
And cookbooks are no help at all. Here, look through 1000 different things with a 100 different ingredients! Go to the store and buy stuff you might use once, or that will go bad within two days. It’s a nightmare, I know. Trying to plan a cuban stew on one night and coq au vin the next becomes a logistical disaster.
In fact, I’ve found that I’m going back to my cookbooks less and less. They just aren’t efficient. Instead, I either print out (thank goodness for Cook’s Illustrated On-Line) or copy-down my favorites and put them in a three ring binder in the kitchen.
What I have ended up with is a binder full of stuff that Evelyn and I like. Kinda a “best of” divided by category (ground meats, roasts, soups/stews, sides, pastas, chicken, etc). When I try something new out I see if (a) we like it, (b) it’s not a pain in the ass to make, and (c) if it uses my standard pantry items. If so, it goes in the book. If not, it becomes a special treat that I do once in a blue moon.
Because, honestly, you don’t need to cook a thousand different things during the year (yes, there are that many meals in a year). You need about 7 different breakfasts, 7 different lunches, and 7 different dinners. Twenty one meals. I think that’s the minimum, otherwise you’d get too bored with what you’re eating.
And so I have a project for the cooks and entrepreneurs out there: Twenty-One Meals
The idea is this: Create a single week menu, for all three meals, a total of twenty one meals. Simple enough, right? Here’s where I become a ball buster:
+ You must re-use key ingredients throughout the meals. Limit those one-off items!
+ All meals should be able to scale up or down. Singles/seniors, couples, and families.
+ A comprehensive single-shot shopping list. Organized by area in the store, easy to understand, carefully documented.
+ A person with no shopping experience should be able to walk into the store, buy everything they need for the week, and nothing must be left to rot in the fridge by week-end. That means using the most perishable stuff first.
+ A focus on quick-to-table stuff, though pre-prep and slow-cooker stuff is good too.
+ Think about re-use of processes. For example, chop up a whole onion, use half now, half for a later meal. Stuff like that.
+ Remember, these are meals, not recipes. You have to think about the main dish and the sides.
+ Once you’ve slaved over and perfected this Perfect Week Of Food, repeat for two more weeks.
Now I know that there are some meal-planner type sites that do some of the above. However, I didn’t see much of a “natural flow” between meals. Meaning that the onions (for example) used in the chicken pot pie could also be used in the tacos and could also be used in the couscous. That sort of stuff. I guess it’s the concept that a well stocked pantry can be a godsend, allowing you to make a bunch of different meals. Once you have a good set of “tools” (raw ingredients) it’s a LOT easier to make stuff from scratch.
And let’s take this one step further, once you have the Twenty-One Meals you can make some money with them. How? By teaching them. Imagine having a class for college students, or seniors, or anybody. In that class you go through each and every one of the meals, showing people how to prepare them.
Show them how the stuff used for one meal goes into another. Take them on road-trips and show them how to shop. There are a lot of possibilities. Heck, you could even record yourself and put the stuff on YouTube. That college co-ed could have their laptop in the kitchen, the recipe on the screen, the instructional video playing.
The key is focus, focus, focus. Don’t try to teach everything. Don’t try to teach a million recipes. Don’t veer off of those twenty-one meals. Make them dead-simple to cook. You are trying to make people comfortable with meal planning and eating better and cooking for themselves. Cookbooks can intimidate–don’t let this be.